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BX/UX/UIALEXANDERWANG and GENTLEMONSTER collaborated on a powerful 'CEO' concept project, merging bold fashion with executive sophistication.
BX/UX/UI
Discover the revolutionary RS-28 Cellular Rejuvenation Serum, celebrating Swiss Perfection's 25th anniversary with patented CELLULAR ACTIVE IRISA from blue iris.
BX/UX/UI/AI

VUORI's launch project at Shinsegae International aimed to boost brand recognition by blending arts, culture, and sustainability in performance apparel.
BX/UX/UI/AI
Chrome Hearts'  transformed Seoul store into a futuristic, cyberpunk space with neon cacti to reimagine their productsin s/s season creative project.
BX/UX/UI
A project was conducted to develop style guidelines and design PDP assets, aligning Paul Poiret's brand image with its luxury, premium identity.
BX/UX/UI
A Rick Owens' work was completed to create style and banner guidelines and design promotional content, reinforcing brand’s unique brand identity and supporting sales.
BX/UX/UI/AI
A project was conducted to develop style guidelines and design pages that align with 10MONTH's philosophy of promoting sustainable, seasonless fashion.
BX/UX/UI
A Christmas season window display was created for Christian Louboutin, featuring animated spinning tops inspired by the collection, unwrapping presents and tangling in lights to bring festive cheer.

  UX/UI DesignUX/UI
‘S.I.Village’ underwent a 2.0 redesign to improve customer experience, starting with the main home screen and gradually improving the UX/UI in line with operational conditions.
-Main billboard
-Gifting service
-Claim sevice (Cancellation/Exchange/Return)
-Promotion module (Backoffice)
-Solution : Talk in app / Braze


  Other work
Promotion
Archived the works of planning and designing promotions for various brands on the SIVillage platform.
Part 1. MD Promotion
Part 2. Lookbook Curation





 



Brand Launching Project




Offiicial Project 40%
Personal Developement 60% Total Branding
Branding Strategy

Overview

IVUORI is a performance apparel brand that blends art, culture, and innovation to provide a fresh perspective on activewear, all while maintaining a strong commitment to sustainability in order to contribute to a healthier planet. I led the VUORI launch project at Shinsegae International, focusing on increasing brand recognition and establishing a strong market presence. This included developing targeted marketing strategies, creating compelling promotional campaigns, and collaborating with retail partners to highlight VUORI's unique blend of performance, style, and sustainability to a broader audience.
T


Essence



Typeface








Color System





Color Editorial Promotion
and Hompage

Check the PC


Promotion Page 


Brand Homepage (PC) / ‘V’ Community (MO)

The 'V' community app is a platform where VUORI activity participants can share classes and schedules.




Virtual Space & Stationary (AI)






  download PDF
E-mail.