Design
BX/UX/UIALEXANDERWANG and GENTLEMONSTER collaborated on a powerful 'CEO' concept project, merging bold fashion with executive sophistication.
BX/UX/UI
Discover the revolutionary RS-28 Cellular Rejuvenation Serum, celebrating Swiss Perfection's 25th anniversary with patented CELLULAR ACTIVE IRISA from blue iris.
VUORI's launch project at Shinsegae International aimed to boost brand recognition by blending arts, culture, and sustainability in performance apparel.
BX/UX/UI/AI
Chrome Hearts' transformed Seoul store into a futuristic, cyberpunk space with neon cacti to reimagine their productsin s/s season creative project.
BX/UX/UI
A project was conducted to develop style guidelines and design PDP assets, aligning Paul Poiret's brand image with its luxury, premium identity.
BX/UX/UI
A Rick Owens' work was completed to create style and banner guidelines and design promotional content, reinforcing brand’s unique brand identity and supporting sales.
BX/UX/UI/AI
A project was conducted to develop style guidelines and design pages that align with 10MONTH's philosophy of promoting sustainable, seasonless fashion.
BX/UX/UI
A Christmas season window display was created for Christian Louboutin, featuring animated spinning tops inspired by the collection, unwrapping presents and tangling in lights to bring festive cheer.
UX/UI DesignUX/UI
‘S.I.Village’ underwent a 2.0 redesign to improve customer experience, starting with the main home screen and gradually improving the UX/UI in line with operational conditions.
-Main billboard
-Gifting service
-Claim sevice (Cancellation/Exchange/Return)
-Promotion module (Backoffice)
-Solution : Talk in app / Braze
Other work
Promotion
Archived the works of planning and designing promotions for various brands on the SIVillage platform.
Part 1. MD Promotion
Part 2. Lookbook Curation
Offiicial Project 80%
Personal Developement 20%Total Branding(BX)
Spatial Branding(AI)
Overview
Brand Philosophy and Objectives: 10MONTH aims to promote sustainable fashion by offering essential fashion items that transcend seasons. This enables consumers to choose high-quality garments that can be worn almost all year round, rather than being discarded after just one season, thus contributing to reduced clothing consumption.
ESSENCE
Design Direction
Design Direction: The focus is on simple and classic designs that are not swayed by fleeting fashion trends. This approach ensures that the products remain relevant and wearable for a long time, seamlessly fitting into various styles and serving as basic items in one’s wardrobe.
Quality and Fit:
The choice of materials emphasizes durability and environmental sustainability to extend the lifespan of the products. Additionally, meticulous attention is paid to fit, providing superior comfort that accommodates the unique body shapes of individual consumers.
Typeface
Color System
C
olor
Banner Guidelinege
D2C Draft
Product Detail Page
Virt\ural Space(AI)