june
 
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  Design 
BX/UX/UIALEXANDERWANG and GENTLEMONSTER collaborated on a powerful 'CEO' concept project, merging bold fashion with executive sophistication.
BX/UX/UI
Discover the revolutionary RS-28 Cellular Rejuvenation Serum, celebrating Swiss Perfection's 25th anniversary with patented CELLULAR ACTIVE IRISA from blue iris.
BX/UX/UI/AI

VUORI's launch project at Shinsegae International aimed to boost brand recognition by blending arts, culture, and sustainability in performance apparel.
BX/UX/UI/AI
Chrome Hearts'  transformed Seoul store into a futuristic, cyberpunk space with neon cacti to reimagine their productsin s/s season creative project.
BX/UX/UI
A project was conducted to develop style guidelines and design PDP assets, aligning Paul Poiret's brand image with its luxury, premium identity.
BX/UX/UI
A Rick Owens' work was completed to create style and banner guidelines and design promotional content, reinforcing brand’s unique brand identity and supporting sales.
BX/UX/UI/AI
A project was conducted to develop style guidelines and design pages that align with 10MONTH's philosophy of promoting sustainable, seasonless fashion.
BX/UX/UI
A Christmas season window display was created for Christian Louboutin, featuring animated spinning tops inspired by the collection, unwrapping presents and tangling in lights to bring festive cheer.

  UX/UI DesignUX/UI
‘S.I.Village’ underwent a 2.0 redesign to improve customer experience, starting with the main home screen and gradually improving the UX/UI in line with operational conditions.
-Main billboard
-Gifting service
-Claim sevice (Cancellation/Exchange/Return)
-Promotion module (Backoffice)
-Solution : Talk in app / Braze


  Other work
Promotion
Archived the works of planning and designing promotions for various brands on the SIVillage platform.
Part 1. MD Promotion
Part 2. Lookbook Curation





 





Seasonal Creative
ProjectOffiicial Project 50%
Personal Developement 50% Total Branding (BX)
Visual Contents, Spatial Design (AI)



Background DIGITAL OASIS

In a future summer, the major cities of Korea no longer bask in the bright sunlight. Due to pollution and climate change, the sun now casts a soft blue light, shaping a new era and culture. In this transformed environment, Chrome Hearts embarks on a project to showcase the changing urban landscape, human adaptability, and to highlight their existing products.

Overview
The Chrome Hearts flagship store in Seoul has been transformed into a more futuristic space for the summer season. The store is adorned with key elements of cyberpunk, such as neon lights and digital art, with the highlight being blue and white 'neon cacti.' These cacti, symbolic of resilience in extreme environments, serve to reimagine and elevate Chrome Hearts' existing products in a new light.
Typeface




Color System



Visual Lookbook ( AI )




SNS Guide



Main Homepage




Stationary






Spatial Planning ( VMD )


Spatial Planning ( AI )


*Integrating Advanced AI Solutions.




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