june
 
Home.   

  Design 
BX/UX/UIALEXANDERWANG and GENTLEMONSTER collaborated on a powerful 'CEO' concept project, merging bold fashion with executive sophistication.
BX/UX/UI
Discover the revolutionary RS-28 Cellular Rejuvenation Serum, celebrating Swiss Perfection's 25th anniversary with patented CELLULAR ACTIVE IRISA from blue iris.
BX/UX/UI/AI

VUORI's launch project at Shinsegae International aimed to boost brand recognition by blending arts, culture, and sustainability in performance apparel.
BX/UX/UI/AI
Chrome Hearts'  transformed Seoul store into a futuristic, cyberpunk space with neon cacti to reimagine their productsin s/s season creative project.
BX/UX/UI
A project was conducted to develop style guidelines and design PDP assets, aligning Paul Poiret's brand image with its luxury, premium identity.
BX/UX/UI
A Rick Owens' work was completed to create style and banner guidelines and design promotional content, reinforcing brand’s unique brand identity and supporting sales.
BX/UX/UI/AI
A project was conducted to develop style guidelines and design pages that align with 10MONTH's philosophy of promoting sustainable, seasonless fashion.
BX/UX/UI
A Christmas season window display was created for Christian Louboutin, featuring animated spinning tops inspired by the collection, unwrapping presents and tangling in lights to bring festive cheer.

  UX/UI DesignUX/UI
‘S.I.Village’ underwent a 2.0 redesign to improve customer experience, starting with the main home screen and gradually improving the UX/UI in line with operational conditions.
-Main billboard
-Gifting service
-Claim sevice (Cancellation/Exchange/Return)
-Promotion module (Backoffice)
-Solution : Talk in app / Braze


  Other work
Promotion
Archived the works of planning and designing promotions for various brands on the SIVillage platform.
Part 1. MD Promotion
Part 2. Lookbook Curation





 



25th Anniversary & Renewal Project


Offiicial Project 40%
Personal Developement 60% Total Branding
Branding Strategy




Overview
In 1995, anti-aging scientists searching for plant-based cellular therapies found a unique exosome contained within, and discovered to have regeneration properties for human skin. They extracted the exosome and patented it as CELLULAR ACTIVE IRISA, revolutionizing skincare with the promise of true scientific cellular therapy to reveal timeless skin.`

To commemorate the 25th anniversary of Swiss Perfection, we conducted a promotion for RS-28 Cellular Rejuvenation Serum which is made from blue iris graphic.





Typeface




Color System
In this project, we used three colours - black, blue and silver - to highlight the innovation and elegance of RS-28 Cellular Rejuvenation Serum. Black expresses depth and mystery, symbolising the process of scientific enquiry. Blue is inspired by the key ingredient, blue iris, and conveys the energy of regeneration and healing. Silver represents technical sophistication and the premium quality of the product, providing a refined finish to the overall design. Together, these three colours create a visual experience of Cellular Active Irisa's innovative skincare solutions.



Promotion Page





Brand Hompage




Product list page
Product detail page


Spatial  Branding

The ‘Iris Sanctuary’ lounge bar draws on the strength of Iris Germanica and the heritage of Swiss Perfection to create a sophisticated space in collaboration with Bombay Sapphire. The meeting of the two brands symbolises the marriage of nature's purity and innovative science, while the cool blue lighting and contemporary furnishings evoke the feeling of an Alpine winter.


The central crystal sculpture symbolises the innovation of CELLULAR ACTIVE IRISA, while the signature cocktail with Bombay Sapphire combines the premium flavour of gin with the vitality of iris. Gourmet treats reflect quality, and the space is a luxurious retreat to celebrate Swiss Perfection's anniversary and experience RS-28 Cellular Rejuvenation Serum, a perfect expression of the innovation and elegance of both brands.
promotion table



Light Planning





 



  download PDF
E-mail.