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BX/UX/UIALEXANDERWANG and GENTLEMONSTER collaborated on a powerful 'CEO' concept project, merging bold fashion with executive sophistication.
BX/UX/UI
Discover the revolutionary RS-28 Cellular Rejuvenation Serum, celebrating Swiss Perfection's 25th anniversary with patented CELLULAR ACTIVE IRISA from blue iris.

BX/UX/UI/AI

VUORI's launch project at Shinsegae International aimed to boost brand recognition by blending arts, culture, and sustainability in performance apparel.

BX/UX/UI/AI
Chrome Hearts'  transformed Seoul store into a futuristic, cyberpunk space with neon cacti to reimagine their productsin s/s season creative project.

BX/UX/UI
A project was conducted to develop style guidelines and design PDP assets, aligning Paul Poiret's brand image with its luxury, premium identity.

BX/UX/UI
A Rick Owens' work was completed to create style and banner guidelines and design promotional content, reinforcing brand’s unique brand identity and supporting sales.

BX/UX/UI/AI
A project was conducted to develop style guidelines and design pages that align with 10MONTH's philosophy of promoting sustainable, seasonless fashion.

BX/UX/UI
A Christmas season window display was created for Christian Louboutin, featuring animated spinning tops inspired by the collection, unwrapping presents and tangling in lights to bring festive cheer.

  UX/UI DesignUX/UI
‘S.I.Village’ underwent a 2.0 redesign to improve customer experience, starting with the main home screen and gradually improving the UX/UI in line with operational conditions.
-Main billboard
-Gifting service
-Claim sevice (Cancellation/Exchange/Return)
-Promotion module (Backoffice)
-Solution : Talk in app / Braze


  Other work

Promotion
Archived the works of planning and designing promotions for various brands on the SIVillage platform.
Part 1. MD Promotion
Part 2. Lookbook Curation





 



Brand SeasonalProjectOffiicial Project 80%
Personal Developement 20% 
Total Branding (BX)
Spatial Design


 Holiday,

Overview
Days before Christmas, festive season in full bloom, our setting takes place amoungst the presents underneath the Christmas tree. 

Our wonderfully mischievous Spinning Tops come to life, each one bursting in personality inspired by the products of the collection. Unwrapping the presents and tangling themselves in the Christmas lights, the spinning tops unravel this fun and festive concept animating our Windows during the Holiday period .






Color System






Material Guide







Spatial Design (VMD)






Main Homepage
PC
Mobile







Summer Season,


Offiicial Project 70%
Personal Developement 30% 
Total Branding (BX)
Spatial Design 



Overview

The 18SS collection is centered around the two themes of 'Kitsch' and 'Toys.' The use of bold red color, oversized measuring tapes, and pencils reflects Christian Louboutin's luxury and unique kitsch style. This season, we aim to highlight Christian Louboutin's humorous elegance by combining intricate design with playful elements.



Color System




SNS guideline



Spatial Design (VMD)