june
 
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BX/UX/UIALEXANDERWANG and GENTLEMONSTER collaborated on a powerful 'CEO' concept project, merging bold fashion with executive sophistication.
BX/UX/UI
Discover the revolutionary RS-28 Cellular Rejuvenation Serum, celebrating Swiss Perfection's 25th anniversary with patented CELLULAR ACTIVE IRISA from blue iris.
BX/UX/UI/AI

VUORI's launch project at Shinsegae International aimed to boost brand recognition by blending arts, culture, and sustainability in performance apparel.
BX/UX/UI/AI
Chrome Hearts'  transformed Seoul store into a futuristic, cyberpunk space with neon cacti to reimagine their productsin s/s season creative project.
BX/UX/UI
A project was conducted to develop style guidelines and design PDP assets, aligning Paul Poiret's brand image with its luxury, premium identity.
BX/UX/UI
A Rick Owens' work was completed to create style and banner guidelines and design promotional content, reinforcing brand’s unique brand identity and supporting sales.
BX/UX/UI/AI
A project was conducted to develop style guidelines and design pages that align with 10MONTH's philosophy of promoting sustainable, seasonless fashion.
BX/UX/UI
A Christmas season window display was created for Christian Louboutin, featuring animated spinning tops inspired by the collection, unwrapping presents and tangling in lights to bring festive cheer.

  UX/UI DesignUX/UI
‘S.I.Village’ underwent a 2.0 redesign to improve customer experience, starting with the main home screen and gradually improving the UX/UI in line with operational conditions.
-Main billboard
-Gifting service
-Claim sevice (Cancellation/Exchange/Return)
-Promotion module (Backoffice)
-Solution : Talk in app / Braze


  Other work
Promotion
Archived the works of planning and designing promotions for various brands on the SIVillage platform.
Part 1. MD Promotion
Part 2. Lookbook Curation





 


X 


Brand
Collaboration
Project
Offiicial Project 60%
Personal Developement 40% Total Branding (BX)
Spatial Design (AI)



Overview
he brand revealed office outfits with a concept of sportism and futurism. Especially, the collaboration work with Gentle Monster was impressive. The work has feminine collection themes which shows female CEO power through the bold structure with outfit.









Persona


The Achiever

A hardworking woman driven by passion, consistently turning effort into success.
Pioneer

A resilient woman who embraces challenges, growing stronger with each one.
The Innovator

A forward-thinking woman who blends sportiness with futurism, embodying innovation.





Typeface



  




Color  system






SNS Guide



Stationary







Spatial Planning




Aligned with the main collection, I designed the space using black and metallic grey as the base colors, with neon pink as an accent to create a modern and sophisticated atmosphere. 

Neon translucent film was applied to the windows to infuse a cyberpunk vibe throughout the space, allowing visitors to experience a distinctive and dynamic environment. 

Additionally, lettering was placed on mirrors, enabling visitors to reflect themselves while intuitively receiving the brand's message, making the space an integral part of the message delivery.







Virtual Space (AI)







*Integrating Advanced AI Solutions.



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